01
Endorsement
A name attaches to the brand for a defined term and territory. Usage, exclusivity and category lockouts written tight.
What we do
We don’t pitch ideas.
We close deals.
Strategy is the easy part. The hard part is a real name, a real number, a signed long form and a campaign that ships on schedule. That's the whole job.
Culture and commerceWorldwide rightsFour to eight weeks
Partnership models
Six structures. Chosen for the outcome, not the fashion.
02
Campaign feature
Talent appears in a specific piece of work. Single shoot, defined cutdowns, defined media, clean buyout.
03
Product & collaboration
Co-created product or capsule. Royalty or guarantee against royalty, approval rights, IP ownership settled up front.
04
Music & sync
Master and publishing cleared together, so a campaign doesn't die two days before air on a split you didn't know about.
05
Appearance & experiential
Events, launches, keynote moments, hospitality. Travel, riders, security and content rights all priced in.
06
Equity & long-term alignment
Where the fit is real: advisory, ambassadorship, equity or revenue share structured for a multi-year relationship.
Deal structuring
Every clause has a reason.
A partnership fails in the terms, not the idea. We price against market benchmarks, then paper the points that cause disputes twelve months later.
- Fee & payment schedule
- Guarantee, milestone triggers, escalators, bonus on renewal.
- Term & territory
- Length, renewal options, geography, channel-by-channel media rights.
- Exclusivity
- Category lockout scope, competitor definitions, sunset periods.
- Usage & buyout
- Organic vs paid, whitelisting, archive, perpetuity carve-outs.
- Approvals
- Rounds, turnaround windows, who signs off and what happens if they don't.
- Morals & termination
- Two-way clauses, cure periods, kill fees, reputational triggers.
Speed
Four to eight weeks. Written down, not promised.
- Week 1 — brief interrogated, shortlist of names with indicative pricing.
- Week 2–3 — doors opened, interest confirmed, offers issued.
- Week 3–5 — deal points agreed, term sheet countersigned.
- Week 4–8 — long form executed, production dates locked, delivery begins.
Governance
Conflict policy, in plain terms.
- One side per deal. We are paid by the party that engaged us and we disclose it to everyone in the room.
- No hidden margin. Talent fees are quoted gross. Our fee is stated, not buried inside the number.
- Category exclusivity respected. We check every existing obligation before a name reaches your shortlist.
- Diligence before introduction. Reputational review on both sides. We decline deals that don’t survive it.